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Tampa Search Engine Optimization (SEO)
Search Engine Optimization, also known as SEO, is a very important part of web design
and development. This is what allows people to find you through the search engines.
Having a website that is not fully optimized does nothing. The only traffic you
can get to your website will be direct referals. For most people, their website
is used to generate leads, revenue and showcase goods, which cannot happen unless
you rank in the most popular engines.
If you are having trouble getting your site to rank in the search engines, please
see our plans below. We will work with you and create custom plans to fit your individual
needs.
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Create social network profiles for your business on websites such as Facebook. Then
populate these profiles with information and keywords about your business, also add
links to your website. Google, and other search engines, will find these links to
your site as "creditable" links and therefore give your site more credibility!
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Key SEO Techniques
We use the best techniques with proven results on our websites. We cannot give them
all away but we can explain a few. One of the techniques we use to get your site
to rank is the way we write code. Our code is completely compliant with the standards
set by the World Wide Web Consortium. Which in turn allows search engine robots
to properly crawl and index your site. Studies show that less than 10% of websites
on the internet are written in valid code. Try the validation tool here and enter
in any website's address to see if it is written with valid code. You might be suprised!
Another technique we use to get your site to rank is the proper use of title, description
and header tags. When you make a search in Google, the link that you click on is
the title of the page. You can see the title of the page in the bar across the top
of your screen. Most designers and developers do not know this but there are
certain ways you have to write these. Your title tag should contain targeted
keywords strategically placed depending on the content of your page. Using
the proper characters to seperate phrases and keeping your title tag to a specific
length will guarantee maximum results.
There are many, many other ways we optimize your site that most designers and developers
overlook. All of the websites we design come with our standard SEO package, with
the ability to upgrade for better results. If you already have a website that needs
some SEO work done, please contact us at 813-699-WEB4 or select a plan below to
receive a quote to have your site optimized.
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Search Engine Submission
Search Engine Submission is when we manually submit your website to all major search
engines including Google, Yahoo, Bing, MSN, AOL and others. This is included with
every new website we develop. What this does is it forces the search engines to
crawl your website instead of waiting for them to find you, which helps with getting
index. However, just because you are indexed, does not mean you are indexed correctly
or that you will see any results. Unfortunately, this is where most web designers
and developers stop. Not us! This is just one of many steps in our search engine
optimization process.
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Pay-Per-Click Campaigns (PPC)
Pay-Per-Click has received a lot of mixed reviews about it's effectiveness vs
it's cost. How pay-per-click campaigns work is, you place a bid on keywords
or key phrases of how much you are willing to pay for each click through to your
website. It can range anywhere to a few cents per click to a few dollars per click
depending on the market. However, there are many positives and negatives to weigh
when considering PPC campaigns.
There are many positives to the PPC campaigns. One of the positives is you do not
pay money unless someone clicks through to your website. Another positive is that
you are usually displayed in promident places on the search engines, depending on
how much you pay per click.
There are also many negative things about PPC campaigns. One of the negatives is
that you do not know what the person entering your website is really interested
in your services. Many of the people that click on PPC ads are accidental and leave
your site as soon as they get there and you still have to pay for the click. Another
negative of PPC campaigns is that they can cost you a lot of money, depending on
your market, to see any real results.
Our standpoint on this issue is to start with organic search engine optimization
of your website. Those people who have good optimization on their website do not
need pay-per-click campaigns. If your market is so competitive that you cannot get
to the top with oraganic SEO, then we have a few other tricks up our sleeves before
resorting to pay-per-click. Give us a call at (239)810-4171 to discuss your options.
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SEO Packages
Not all websites are the same, some require more work than others. That is why we
cannot put a price on our search engine optimization packages. The price will depend
on how well the site was initially designed and developed. Some cases can cost as
low as a few hundred dollars, whereas some would be cheaper to rebuild the website.
It all depends on how it was originally built and the size of your website. Please
call us at (239)810-4171 for pricing on a SEO package.
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Package
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Standard
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Mid-Level
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Complete
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Pay-Per-Click
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Consultation
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FREE!
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FREE!
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FREE!
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FREE!
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Valid Code
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Search Engine Submission
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Keyword Placement
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Correct Meta Tags
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Correct Title Tags
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Correct Header Tags
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Sitemap
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Page & File Renaming
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Folder & File Restructure
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Blog Integration
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Content Manager
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Google Analytics
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Keyword Research
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*If you decide to go with a pay-per-click campaign, you are responsible for funding
the clicks.
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